Unique content is your secret ingredient

There were few ways of promotion for a photographer whose career evolved during the first decades after the advent of Internet (and, consequently, the development of social networks). All types of marketing and advertising used to be quite aggressive back then. Nowadays you no longer have to scare your potential clients away by popups and bulk email; quite recently the Internet has witnessed the advent of a promotional tool which is called content marketing. By the way, it is still relatively new for the Runet.

First of all we need to define the key notion: content marketing is the process of creating and sharing useful content for the purpose of attracting consumers and achieving financial gain.

Your blog or personal website contains rather valuable information, but the circle of your devoted fans that consists of few people has not expanded since a long time. Traditional marketing tools do not work and you’ve finally realized that you need something principally different. Content marketing was recommended to you as a modern way to deal with your site. But in fact it turned out to be rather complex science with lots of nuances applied.

Does it look like your story? Well, do not panic, we’ve got a remedy. Be sure you take it as the doctor ordered.

The importance of social media for any kind of promotion cannot be denied or underestimated.

Unfortunately, there are still quite a lot of photographers who neglect the opportunities of such network as Google+. They think that most of their clients are on Facebook and, well, they might be actually right. So why waste your time on promotion via Google+?

As we already told you before, social media present one of the greatest tool of promotion. But sometimes the networks can be dangerous for your works. That’s why you have to be aware that your content is defenseless in the web unless you provide it with thorough copyright protection.

Blog is one of the keys to successful content marketing within the framework of your own website. This is why its promotion is vital for almost any business, including photography.

How to reach out to the audience? Fifty years ago television was the only tool that had the most powerful impact on people’s mind. Nowadays many of us don’t even have a TV set. Instead we have social media.