Category "Watermarking Tips" - page 3

Photography is a form of visual art that allows you to tell a story without using a single word. Thanks to Instagram, we can now share our works with the rest of the world.

This very platform granted us the opportunity to express ourselves, talk about what interests, excites and bothers us. It has drastically changed the business scene and helped hundreds of people to realize their dreams.

Instagram has over 1 billion active users from all over the world.

Although the name may be confusing, especially in digital world, a watermark is a mark or lettering superimposed onto the photo showing who its owner is: a photographer, a company or a website. It is a technique known already for ages and is still used for example in marking banknotes. More commonly people associate watermarking with signing the works of art by famous painters, though artist like da Vinci or Picasso did not watermark their pieces, they simply signed it, but the idea of signing someone’s work is applicable.

Michelangelo, Monet, Rembrandt and many other famous painters made this kind of a watermark for years and now it looks artistic.

They didn’t call it “a watermark”, but it helped them to solve the problem what is a watermark for. You can make a watermark easily on your computer.

Here is a small tutorial on how to use your logo in new watermark maker for Mac – Visual Watermark.

• Add your images into the program and click the Select Template button.
• Select a logo, or logo+text template.

Rename Images feature allows you to “prettify” your filenames and make them meaningful. This is very useful if you’re going to send them to your customers or doubt you’ll easily find a photo between IMG_XXXX.jpg and DSCXXXX.jpg files.

When sending images to your customers, it’s very important to make ordering as easy as possible. The biggest problem is to remember all filenames they want to order. A combination of IMG or DSC with a random number isn’t somewhat easy to remember for you and your customer.

It’s a good idea to sequentially number images before sending them to your customers. It’s so much easier for them to say they want images 4, 8, 15 and 27 than look into filenames and say they want files DSC02154.jpg, DSC03153.jpg and DSC15345.jpg.